Microsoft is killing off the Internet Explorer brand, Yes it looks like Internet Explorer is going the way of Clippy.

At Microsoft Convergence, a conference dedicated to inter-company collaboration, marketing chief Chris Capossela revealed that the software giant would be largely killing of the Internet Explorer brand.

For Windows 10, Microsoft will be introducing a new browser, currently dubbed Project Spartan, an homage to Halo’s Master Chief.

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Internet Explorer has been around since 1995. It was one of the first browsers to try and make the Internet more user friendly. But over time, competition has become fierce and IE’s popularity has dwindled, to the point of becoming a punchline.

It’s meteoric rise was followed by a slow and lumbering fall. By the end of 2014, Internet Explorer had dropped to around 22 percent of the market share.

Branding has been a significant problem for IE. Even expensive marketing campaigns couldn’t convince users to switch from browsers that were zippier and better integrated. It really didn’t matter how good Internet Explorer had become, the damage had already been done.

H/T The Verge